In 2025, Anastasia Soare’s net worth is estimated at $810 million USD. The Romanian-American entrepreneur has become one of the most powerful names in the beauty industry, thanks to the global success of her cosmetics brand, Anastasia Beverly Hills. Her journey from an immigrant aesthetician to a self-made beauty mogul is one of the most inspiring stories in the world of business.
The Face Behind a Global Beauty Empire
Soare’s career began humbly when she moved to Los Angeles and worked as an aesthetician. It was there she developed her unique eyebrow-shaping technique, rooted in the principles of natural bone structure and facial balance. Her innovative approach quickly caught the attention of Hollywood’s biggest names, including Cindy Crawford, Naomi Campbell, and Jennifer Lopez.
By 1997, Soare had opened her own salon in Beverly Hills, cementing her reputation as the go-to brow expert for celebrities. She later launched Anastasia Beverly Hills (ABH), which has since grown into a full-fledged cosmetics empire.
How Anastasia Soare Makes Her Money
Soare’s wealth primarily comes from her role as the founder and CEO of Anastasia Beverly Hills, which offers an extensive line of beauty products. Originally celebrated for its brow pencils and powders, ABH has expanded to include lipsticks, foundations, palettes, and highlighters.
Her products are now sold worldwide at major retailers like Sephora, Nordstrom, and Target, making them accessible to beauty enthusiasts across the globe. Beyond product sales, the brand’s massive online presence and influencer collaborations have also played a key role in its continued success.
Beyond Beauty: A Growing Public Presence
In addition to running her brand, Soare has embraced the role of mentor and public speaker. Most recently, she is set to appear alongside Oprah Winfrey at a special event in Los Angeles on October 23, 2025. Titled Raising Brows LIVE: Building Your Dream into a Billion-Dollar Brand, the program will celebrate her career milestones and her upcoming memoir, Raising Brows: My Story of Building a Billion-Dollar Beauty Empire.
This event not only highlights her entrepreneurial spirit but also positions Soare as a thought leader in both the beauty and business industries.
With a net worth of $810 million in 2025, Anastasia Soare is far more than just a beauty mogul — she’s a trailblazer who turned a single salon into a global powerhouse. Her story proves that innovation, persistence, and vision can transform even the simplest idea into a billion-dollar empire.